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Part II of an interview with Jason Omenn, VP of eCommerce at Market Performance Group (MPG)
Jason Omenn of Market Performance Group returns for the second part of a discussion about selling on Amazon. He covers brand protection, Amazon Marketing Services, product content and brand pages, along with search visibility and the role of positive customer reviews in an Amazon business.
Guest
Jason OmennVP of eCommerceMarket Performance Group
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Watch on YouTubeAbout this episode
In the second part of this interview, Jason Omenn, VP of eCommerce at Market Performance Group, moves from the general considerations of selling on Amazon to the work of managing a brand on the platform. The discussion includes ways to think about brand protection and the use of Amazon Marketing Services.
Jason also addresses the importance of product content and the contribution a brand page can make. The conversation covers search optimization within Amazon and the value of positive reviews. It follows the first interview’s discussion of the benefits, costs and risks of choosing Amazon as a sales channel.
Topics covered
Amazon Marketing Services
Choosing how to use Amazon’s advertising options.
Content and brand pages
The role of product information and a well-used brand page.
Search and reviews
Amazon search visibility and the influence of positive customer reviews.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.