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Apple PodcastsSocial commerce and Amazon
The recap includes MPG's sessions about TikTok Shop and the Amazon marketplace.
Road2Retail podcast
Recap of ECRM Innovate X Winning in Grocery Sponsored by Market Performance Group Presented during the ECRM Center Store Grocery Week Program
The hosts recap ECRM's Innovate X: Winning in Grocery sessions, sponsored by Market Performance Group. They review presentations on TikTok Shop and Amazon, Whole Foods' emerging brand work and access to capital, with further discussion of merchant data and marketing across the purchase journey.
Road2Retail podcastEpisode 83
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The Road2Retail team reviews the Innovate X: Winning in Grocery sessions held during ECRM's Center Store Grocery Week program on February 18. Market Performance Group sponsored the sessions. The recap includes MPG presentations by Oliver Bogner on TikTok Shop and Bryson Buck on Amazon, alongside the event's networking opportunities.
The hosts also discuss Casey Gaston's presentation about Whole Foods Market's local and emerging brands team, and Mollye Santulli's session on access to capital. Further presentations by Heather Grantham and Cheryl Policastro covered data and storytelling for merchants, and marketing across the consumer journey. The episode brings together observations from these event sessions for emerging CPG brands.
Topics covered
Whole Foods and emerging brands
The hosts discuss Casey Gaston's presentation on the local and emerging brands team.
Access to capital
Mollye Santulli's presentation on funding and growth is part of the recap.
Data and marketing
The episode covers sessions on merchant storytelling and a full-funnel marketing approach.
Go To Market Strategy
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