Spotify
Apple PodcastsSelecting fragrance brands
Jesse discusses acquisition criteria and decisions about launching celebrity-driven brands.
Road2Retail podcast
Jesse Bartley — Chief Commercial Officer at Scent Beauty
Jesse Bartley discusses how Scent Beauty chooses fragrance brands to acquire and celebrity brands to develop. Examples include Stetson and Sabrina Carpenter’s Sweet Tooth collection, alongside questions of authenticity, tailored digital marketing, global partnerships and the right retail setting for each brand.
Guest
Jesse BartleyChief Commercial OfficerScent Beauty
Watch the interview
Watch on YouTubeAbout this episode
Scent Beauty works with established fragrance names and develops celebrity-driven brands. Jesse discusses the criteria behind those choices, the original idea for a DTC fragrance company, and examples ranging from Stetson to Sabrina Carpenter’s Sweet Tooth collection.
The conversation explores authenticity and why each brand needs its own social media and digital marketing approach. Retail fit is another theme: the discussion considers why every brand does not belong in every retailer. Jesse also talks about the partnerships the company has built to grow internationally and shares his enthusiasm for the New York Knicks.
Topics covered
Authenticity
The episode considers why consumers’ response to an authentic brand matters.
Brand-specific marketing
Scent Beauty’s social and digital marketing plans are discussed in relation to each brand.
Retail and global partnerships
The conversation covers appropriate retail placement and the partnerships behind international growth.
Episode sponsors
Market Performance Group
A commerce agency working across retail channels.
Retail and Response
A media company.
Big Chalk
Provides the Emerging Brands Launch & Growth Toolkit.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.