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Road2Retail podcast
Harley Sutton — CEO & Founder at Thanks!Naturals
Harley Sutton, founder and CEO of Thanks! Naturals, discusses the overlap between beauty and wellness, building awareness through TikTok and the trade-offs of manufacturing products in-house. She also shares her experience of managing several brands and considering a move into physical retail.
Guest
Harley SuttonFounder and CEOThanks! Naturals
Watch the interview
Watch on YouTubeAbout this episode
Harley Sutton joins Road2Retail to discuss Thanks! Naturals and the work of managing several brands within its portfolio. A third-generation wellness entrepreneur, she describes the business as a natural, vegan self-care brand and talks about the growing overlap she sees between beauty and wellness products.
The conversation covers how she uses TikTok to build awareness, the advantages and drawbacks of self-manufacturing, and the decisions that precede a move into brick-and-mortar retail. Harley also discusses the challenges of managing a portfolio of brands and the influence of her mother on her work.
Topics covered
TikTok awareness
Using TikTok to introduce the brand and build consumer awareness.
Manufacturing in-house
The advantages and drawbacks of producing products within the business.
Moving into stores
The decisions a brand faces before entering brick-and-mortar retail.
Managing several brands
Harley’s experience of running and growing the Thanks! Naturals portfolio.
Episode sponsors
The Emerson Group
A CPG partner offering expertise across sales channels.
Eagle Labs
Contract manufacturing for over-the-counter and health and beauty care products.
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