Spotify
Apple PodcastsReadiness for growth
Rob discusses consumer evidence, manufacturing capacity and funding.
Road2Retail podcast
Rob Catanzariti — Vice President with The Emerson Group
Rob Catanzariti explains how The Emerson Group evaluates emerging brands and what founders should ask a prospective broker. The discussion covers readiness for growth, mutual expectations and communication, including the support a sales partner can provide beyond introducing a brand to retailers.
Guest
Rob CatanzaritiVice PresidentEmerson Group
Watch the interview
Watch on YouTubeAbout this episode
Rob Catanzariti, Vice President with The Emerson Group, discusses when an emerging brand should begin talking with a broker or sales agent. He considers signs of readiness, including consumer-validated benefits, capable manufacturing partners and enough funding for inventory and demand. The conversation stresses preparing for growth before a launch or expansion.
The hosts and Rob discuss questions both sides should ask before working together. Experience and capabilities matter, along with the fit between the people involved. Rob also describes support beyond retail representation, such as marketing, data analysis and planning. Clear and ongoing communication is a recurring subject in the discussion of the broker-brand relationship.
Topics covered
Choosing a broker
The episode considers capability, experience and the working relationship.
Questions on both sides
The hosts cover what a brand should ask and what a broker will want to know.
Support and communication
Rob describes a broker's broader services and the importance of keeping in touch.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.