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Apple PodcastsLeaving investment banking
Jeff’s decision to start an organic plant-based milk business.
Road2Retail podcast
Interview Jeff Richards — CEO & Cofounder of the organic plant based milk brand — Mooala
Jeff Richards, CEO and co-founder of Mooala, discusses leaving investment banking to build an organic plant-based milk brand. He covers the market opportunity he saw, finding a contract manufacturer, choosing a broker and testing marketing approaches to increase product sales.
Guest
Jeff RichardsCEO and Co-founderMooala
Watch the interview
Watch on YouTubeAbout this episode
Jeff Richards joins Road2Retail to discuss founding Mooala after a career in investment banking. He describes an opening he saw in organic plant-based milk and his view that established competitors had become comfortable with the status quo. The interview follows the practical challenges involved in bringing a new brand into that category.
Jeff discusses finding a contract manufacturer as an emerging business, selecting a broker and developing a strong relationship with that partner. He also reviews marketing tactics Mooala has tested over the years to increase sales velocity. The conversation includes his interest in the band Third Eye Blind.
Topics covered
The category opportunity
The opening Jeff saw in a market with established competitors.
Finding a manufacturer
The challenge of securing contract manufacturing as an emerging brand.
Working with a broker
Choosing a sales partner and developing the relationship.
Marketing and sales velocity
The marketing approaches Mooala has tested to increase product sales.
Episode sponsors
Agency Habitat
A creative agency offering brand, social, production and web services.
Floret
A deduction management platform.
Retail & Response
A media agency specializing in audio advertising.
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