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The requirements discussed by retailers for brands seeking to enter their stores.
Road2Retail podcast
2nd Annual Founders Day Recap 2025 — Presented by ECRM, RangeMe and RetailMedia IQ
Wayne Bennett of ECRM and RangeMe joins Road2Retail to recap the 2025 Founder’s Innovation Day. The discussion covers retail and supply-chain readiness, starting locally, selecting a co-manufacturer, packaging decisions and building relationships beyond the buyer within a retail organization.
Guest
Wayne BennettSVPECRM / RangeMe
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Watch on YouTubeAbout this episode
Wayne Bennett, SVP at ECRM and RangeMe, joins the team to recap the second Founder’s Innovation Day, presented by ECRM, RangeMe and RetailMedia IQ. The event brought emerging brands together to hear retailers’ expectations. The discussion covers readiness for retail and the supply chain, product viability, supporting data and understanding the target consumer.
Other themes include founders’ experiences of starting locally and the risks of expanding too quickly. The recap examines selecting a co-manufacturer, considering packaging design and shipping configuration, and developing relationships beyond a retailer’s buyer. The team also discusses the event’s emphasis on openness to feedback and clear communication when problems arise.
Topics covered
Products, data and consumers
Establishing product viability and understanding the intended customer.
Starting locally
Founders’ experiences of keeping early growth manageable and avoiding premature expansion.
Selecting a co-manufacturer
Questions and capabilities to consider when evaluating production partners.
Packaging decisions
Design, physical structure and shipping configuration as parts of retail preparation.
Retailer relationships
Building contacts beyond the buyer and communicating clearly when issues arise.
Episode sponsors
Eagle Labs
Contract manufacturing for over-the-counter, health and beauty, and supplement brands.
Retail & Response
A media agency specializing in audio advertising.
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