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Chris’s business and its approach to connecting brands with retailer decision-makers.
Road2Retail podcast
Interview with Chris Stanton — Founder of Retail Brand Discovery
Chris Stanton, founder of Retail Brand Discovery, discusses connecting emerging brands with retailer decision-makers. He covers the changing trade relations role, celebrity entrepreneurs, testing a business online before approaching stores and his view that retailers want emerging brands to succeed.
Guest
Chris StantonFounderRetail Brand Discovery
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Watch on YouTubeAbout this episode
Chris Stanton joins Road2Retail to introduce Retail Brand Discovery and discuss how brands connect with retail decision-makers. He explains the business’s use of multiple platforms and reflects on the evolution of the trade relations manager role within CPG companies, including the parts of that work that remain relevant.
The conversation also considers how a celebrity entrepreneur can contribute to establishing an emerging brand. Chris discusses using online sales to test, learn and build a business before approaching physical retailers. He shares his view of retailers’ interest in emerging brands and the importance of making the connection between those businesses and the right decision-makers.
Topics covered
Trade relations
How the role has changed and which parts still matter in CPG.
Celebrity entrepreneurs
The potential role of a public figure in establishing an emerging brand.
Testing online first
Building experience through online sales before approaching physical retailers.
Retailers and emerging brands
Chris’s perspective on retailers’ interest in helping new brands succeed.
Episode sponsors
Floret
A deduction management platform.
Market Performance Group
A commerce agency working across retail channels.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.