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The areas of support Patrick describes for brand clients.
Road2Retail podcast
Patrick Gibbons — Founding Partner & President of The Emerson Group
Patrick Gibbons, Founding Partner and President of The Emerson Group, explains the role of a third-party logistics provider. He discusses vendor-of-record numbers, inventory at launch, evaluating a potential logistics partner and what that provider expects from an emerging brand client.
Guest
Patrick GibbonsFounding Partner and PresidentEmerson Group
Watch the interview
Watch on YouTubeAbout this episode
Patrick Gibbons of The Emerson Group joins Road2Retail to discuss what a third-party logistics provider does for a brand. Patrick also explains vendor-of-record numbers and their role in the relationship.
The interview covers his perspective on the inventory an emerging brand needs, particularly at launch. Patrick discusses questions to ask while evaluating a logistics provider and what the provider will expect from a prospective client. He also shares his interest in the Philadelphia Eagles and the bands ELO and The Cars.
Topics covered
Vendor-of-record numbers
What these numbers mean and why Patrick considers them important.
Inventory at launch
Patrick’s perspective on inventory needs when an emerging brand begins retail distribution.
Choosing a logistics partner
Questions to ask during the evaluation of a potential provider.
Provider expectations
What a logistics firm looks for when considering a new brand client.
Episode sponsors
Eagle Labs
Contract manufacturing for over-the-counter, health and beauty, and supplement brands.
Agency Habitat
A creative agency offering brand, social, production and web services.
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