Spotify
Apple PodcastsA merchant's perspective
Todd shares experience from Walmart and Sam's Club.
Road2Retail podcast
Interview with Todd Matherly — Executive Vice President of Market Performance Group
Todd Matherly draws on his retail experience to discuss Market Performance Group's work with emerging brands. He covers differentiation, founder priorities and preparing a DTC or Amazon business for stores, including the operational tasks brands may choose to place with outside specialists.
Guest
Todd MatherlyExecutive Vice PresidentMarket Performance Group
Watch the interview
Watch on YouTubeAbout this episode
Todd Matherly, Executive Vice President at Market Performance Group, discusses a new MPG initiative for emerging brands. He brings experience as a merchant at Walmart and Sam's Club to the conversation. Topics include how a brand differs from competitors and the role of an authentic story in its relationship with consumers.
Todd describes MPG's services across commercial operations, including the option to use individual services for specific tasks. The discussion considers how founders decide where to spend their time. It also covers actions a brand selling through DTC or Amazon needs to consider before entering physical stores, with a personal detour into Todd's support for Mizzou.
Topics covered
Differentiation and story
The conversation considers a brand's distinction from competitors and its connection with consumers.
Commercial support
Todd describes MPG's services and the tasks founders may choose to place with specialists.
Preparing for stores
The episode covers the move from DTC or Amazon into brick-and-mortar retail.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.