Spotify
Apple PodcastsThe college assignment
Brooks describes the origin of the Cheers brand.
Road2Retail podcast
Interview with Brooks Powell — the Founder & CEO of Cheers Health
Brooks Powell shares how a college assignment led to Cheers Health. He discusses developing the product and building the business he wanted to run, with a focus on concentrating marketing efforts and establishing a profitable DTC operation before moving into stores.
Guest
Brooks PowellFounder and CEOCheers Health
Watch the interview
Watch on YouTubeAbout this episode
Brooks Powell, Founder and CEO of Cheers Health, recounts an origin story that began with a college assignment. He discusses how the product works and the process of bringing it to sale in the United States. The conversation also explores his approach to building a brand that reflected his own vision.
On the business side, Brooks discusses focusing on a marketing activity long enough to understand it before moving to something else. He explains why a profitable direct-to-consumer business mattered before Cheers expanded into physical retail. The episode also includes references to competitive swimming, Bill Nye and Southwest Airlines' Herb Kelleher as part of the wider conversation.
Topics covered
Product development
The discussion includes how the product works and the process of bringing it to market.
Marketing focus
Brooks considers working through an existing activity before moving to the next one.
DTC before retail
The episode covers the importance of profitability in the brand's direct business before entering stores.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.