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Brooks discusses marketing’s role in the growth of Cheers.
Road2Retail podcast
Interview with Brooks Powell — CEO at the supplement brand Cheers
Returning guest Brooks Powell discusses Cheers’ growth through marketing, TikTok and retail distribution. The conversation covers the ACV threshold gap, regional versus national expansion, the relationship between marketing and distribution, and balancing long-term ambition with profitability and growth discipline.
Guest
Brooks PowellFounder and CEOCheers Health
Watch the interview
Watch on YouTubeAbout this episode
Brooks returns to discuss how the Cheers team has grown the supplement brand over four years. The conversation includes aggressive marketing, TikTok and the relationship between marketing activity and retail distribution.
The episode also examines the ACV threshold gap and the trade-offs between regional and national rollout strategies. Brooks considers how the business balances a long-term vision with profitability and discipline as it grows. The conversation also includes his admiration for Sean Riley and the DUDE Wipes brand.
Topics covered
The ACV threshold gap
The episode examines distribution coverage and its importance for retail performance.
Regional or national expansion
The conversation considers the trade-offs between different rollout strategies.
Growth and profitability
Brooks discusses balancing long-term ambition with financial and operating discipline.
Episode sponsors
Market Performance Group
A commerce agency working across retail channels.
Eagle Labs
A manufacturer of consumer healthcare products.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.