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Apple PodcastsChoosing the right in-store location
Andrew discusses working with retailers on which set best fits the brand.
Road2Retail podcast
Andrew Allen — Market Development Executive at Fresh Scents
Andrew Allen discusses how Fresh Scents works with retailers on in-store placement and uses data to guide decisions. The conversation covers research behind a brand and packaging refresh, addressing placement that underperforms and finding outside partners who complement the internal team.
Guest
Andrew AllenMarket Development ExecutiveFresh Scents
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Watch on YouTubeAbout this episode
Fresh Scents has a 50-year history. Andrew discusses working with retailers on placement, including the approach the brand takes when an initial location may not be the best fit based on its experience.
Research and data are another focus. The conversation covers how Fresh Scents uses them to manage the business and how they informed a branding and packaging refresh. Andrew also discusses selecting outside partners whose skills complement the in-house team.
Topics covered
Revisiting placement decisions
The episode considers how the team approaches a retailer when placement may need to change.
Research behind a refresh
The conversation covers the data used in branding and packaging decisions.
Complementary partners
Andrew discusses selecting business partners to add skills beyond the internal team.
Episode sponsors
The Emerson Group
A CPG partner with expertise across retail channels.
Floret
A deduction management platform.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.