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Andrew’s experience with Vega and other CPG businesses.
Road2Retail podcast
A conversation with Andrew Weiss — Founder and CEO of the Partnered CEO
Andrew Weiss, founder and CEO of the Partnered CEO, shares lessons from building CPG brands, including his work with Vega. He discusses successes and decisions he would revisit, the importance of consumer demand and why an emerging brand needs to invest in its sales organization.
Guest
Andrew WeissFounder and CEOthe Partnered CEO
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Watch on YouTubeAbout this episode
Andrew Weiss joins Road2Retail to discuss his experience helping CPG brands grow. The founder and CEO of the Partnered CEO reflects on his work with Vega and other businesses, sharing both successful decisions and things he would approach differently with the benefit of experience.
The conversation also addresses the need to generate consumer demand and build a capable sales team. Andrew emphasizes the importance of the sales organization rather than treating it as a place to cut corners. His observations connect the way a brand creates demand with the people responsible for turning that opportunity into retail business.
Topics covered
Decisions to revisit
What he would approach differently after seeing the results.
Consumer demand
The importance of creating demand alongside pursuing sales.
Building the sales team
Why the sales organization needs attention and investment.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.