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Road2Retail podcast
A discussion with Garrett Gingerich: Chief Marketing Officer of TayCo Brace.
Garrett Gingerich, Chief Marketing Officer of TayCo Brace, discusses moving from agency work to building a growing healthcare product company. He shares the decisions facing TayCo Brace as it considers its next stage of growth and the possibility of selling through national retailers.
Guest
Garrett GingerichChief Marketing OfficerTayCo Brace
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Watch on YouTubeAbout this episode
Garrett Gingerich joins Road2Retail to discuss his transition from a marketing agency career to leading marketing within TayCo Brace. The interview introduces the company’s work in ankle and hindfoot bracing and considers the challenge of communicating the product to different groups of potential users.
Garrett also shares the decisions the business is making about how to grow. A central part of the conversation is the possibility of moving into national retail and what the company needs to consider before choosing that route. The episode presents the perspective of a business working through those decisions at the time of the interview.
Topics covered
Communicating the product
Telling TayCo Brace’s story to different potential users.
Choosing a growth path
The business decisions facing the company as it expands.
Considering national retail
Questions involved in moving into larger retail accounts.
Go To Market Strategy
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