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Road2Retail podcast
Interview with Jason Reiser — President MPG
Jason Reiser, president of Market Performance Group, shares a retail buyer’s perspective on emerging brands. Drawing on merchandising roles at major retailers, he discusses what brands need to get right, how buyers watch performance and the support a firm such as MPG can provide.
Guest
Jason ReiserPresidentMarket Performance Group
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Watch on YouTubeAbout this episode
Jason Reiser joins Road2Retail with merchandising experience at Sam’s Club, Walmart, Family Dollar, Vitamin Shoppe and Dollar General. The interview draws on that background to discuss what helps emerging brands succeed and what they need to get right when working with a national retailer.
Jason also explains the kinds of brand performance a buyer pays attention to. From his role as president of Market Performance Group, he discusses how outside expertise can support suppliers through sales management, retail strategy and brand strategy. The conversation connects the retailer’s expectations with the work a brand needs to organize around those expectations.
Topics covered
Working with national accounts
What emerging brands need to get right in a large retail relationship.
Brand performance
What buyers watch as they assess a supplier’s results.
Outside support
How sales management and retail strategy expertise can help a brand.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.