Spotify
Apple PodcastsExamples of brand growth
Actions Wayne has seen small, emerging and challenger brands take to build their businesses.
Road2Retail podcast
Interview with Wayne Bennett
Wayne Bennett, SVP of Retail for ECRM and RangeMe, shares examples of actions that helped emerging brands grow. He also explains how the two businesses connect brands with retailers through product discovery, sourcing and both in-person and virtual meetings.
Guest
Wayne BennettSVP of RetailECRM / RangeMe
Watch the interview
Watch on YouTubeAbout this episode
Wayne Bennett discusses examples from his career of small, emerging and challenger brands taking actions that helped build their businesses. The interview draws on his experience as SVP of Retail for ECRM and RangeMe.
Wayne also explains how ECRM and RangeMe help brands connect with retailers. The conversation covers their role in product discovery, sourcing and the buying and selling process, including face-to-face and virtual connections between brands and retail buyers.
Topics covered
Connecting with retailers
How ECRM and RangeMe support product discovery, sourcing and buyer connections.
In-person and virtual meetings
The different ways the two businesses bring brands and retailers together.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.