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A Recap of the Founder’s Innovation Day Program Focused on Emerging Brands
Wayne Bennett of ECRM/RangeMe recaps the Founder’s Innovation Day program in New York, covering what retailers want from emerging brands and what founders need from retail partners. The discussion also examines contract manufacturers, meaningful innovation and the resources that can help a brand reach buying teams.
Guest
Wayne BennettSVP RetailECRM / RangeMe
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Watch on YouTubeAbout this episode
Wayne Bennett, SVP Retail for ECRM/RangeMe, joins Road2Retail to recap the Founder’s Innovation Day program held in New York on December 4, 2024. Organized by ECRM and Retail Media IQ, the event brought emerging brand founders and retailers together with specialists in finance, investment banking and contract manufacturing.
The discussion looks at what retailers seek in emerging brands and what founders expect from a retail partner. Wayne also covers how to screen a contract manufacturer, the difference between a new product and meaningful innovation, and the resources retailers offer to help brands get noticed by their buying teams.
Topics covered
Choosing a retail partner
What founders want from a retailer and the working relationship.
Screening manufacturers
Questions around evaluating a contract manufacturing partner.
Meaningful innovation
Distinguishing a product that is new from one that offers innovation.
Reaching buying teams
Retailer resources that can help emerging brands get noticed.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.