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Decisions behind how an emerging brand presents itself.
Road2Retail podcast
Interview with Vicky Holland — Chief Growth Officer — Pathfinders Advertising
Vicky Holland, Chief Growth Officer at Pathfinders Advertising, discusses marketing communication for small and emerging brands. Drawing on her experience across categories, she explains the importance of focus and clarity and shares examples of the decisions brands need to get right in their messaging.
Guest
Vicky HollandChief Growth OfficerPathfinders Advertising
Watch the interview
Watch on YouTubeAbout this episode
Vicky Holland joins Road2Retail to discuss the marketing and branding work behind an emerging consumer business. As Chief Growth Officer and a former president of Pathfinders Advertising, she draws on experience helping brands of different sizes and across categories shape their communication.
The interview focuses on what small brands need to get right, with particular attention to focus and clarity in the message. Vicky uses examples from her experience to discuss those choices and the role they play in how a brand presents itself. The conversation stays close to the practical question of communicating the brand clearly.
Topics covered
Focus in the message
Choosing a clear direction for the brand’s communication.
Clarity for consumers
Making the message easier for the audience to understand.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.