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How Backstroke uses AI in the service it provides to brands.
Road2Retail podcast
RJ Talyor, Founder & CEO of Backstroke discusses his new email marketing Firm.
RJ Talyor, founder and CEO of Backstroke, discusses using AI in email marketing and managing the budget behind a campaign. He explains the service’s approach to avoiding offensive generated content and shares his perspective on raising money and building a relationship with investors.
Guest
RJ TalyorFounder & CEOBackstroke
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Watch on YouTubeAbout this episode
RJ Talyor joins Road2Retail to describe Backstroke, his email marketing business, and how it uses AI in its service for brands and companies. The discussion covers how the service works, managing marketing budgets and the processes intended to prevent offensive content from being generated and distributed.
RJ also draws on his experience as a technology entrepreneur to discuss raising money. He considers the qualities he looks for in an investor and what he wants potential investors to understand about him. The interview connects the practical work of offering an email marketing service with the funding relationships behind building the business.
Topics covered
Managing campaign budgets
Considering email marketing investment at different budget levels.
Content safeguards
The service’s approach to preventing offensive generated content.
Investor relationships
What RJ wants from investors and what he wants them to know about him.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.