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RJ discusses using AI to adapt email content for consumer groups.
Road2Retail podcast
Today we speak with RJ Talyor — Co-Founder of the unique, tech enabled email marketing firm: Backstroke
RJ Talyor explains Backstroke's use of AI in email marketing for emerging brands. The conversation covers tailoring messages to different audiences, acquiring and retaining customers, and targeting campaigns by geography or retailer while reducing the work a brand's own team handles.
Guest
RJ TalyorFounderBackstroke
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Watch on YouTubeAbout this episode
RJ Talyor, founder of Backstroke, discusses how the company uses AI to develop email campaigns for brands. The conversation considers adapting a message for different consumer groups and using email both to encourage a first purchase and to maintain a relationship with existing customers. Marketing efficiency is part of that discussion.
RJ also describes geographic targeting and campaigns intended to support business with a specific retailer. The episode looks at Backstroke's process and the work it takes on for a client's team. It considers how emerging brands divide their marketing effort between producing email campaigns and other activities involved in building the business.
Topics covered
Acquisition and retention
The conversation covers email's role before a purchase and in an ongoing customer relationship.
Retailer and geographic targeting
The episode considers campaigns aimed at specific locations or retail accounts.
Managing the workload
RJ explains the email work Backstroke handles for its clients.
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