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Road2Retail podcast
Insights from Genevieve Gilbreath Co-Founder and General Partner of Springdale Ventures.
Genevieve Gilbreath, co-founder and General Partner of Springdale Ventures, discusses preparing an emerging brand to raise money. She considers what founders should look for in investors, what investors need from a brand and the information and materials that make a funding conversation more productive.
Guest
Genevieve GilbreathCo-Founder and General PartnerSpringdale Ventures
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Genevieve Gilbreath joins Road2Retail to discuss the preparation behind raising money for an emerging consumer brand. Drawing on her experience at Springdale Ventures, she considers why the match between a business and an investor matters, as well as the qualities each side should evaluate in the other.
The interview covers the materials and information a brand needs to provide during a funding process and the mistakes founders can make when seeking investment. The discussion is aimed at helping a small or challenger brand prepare for those conversations with a clearer understanding of the relationship it is trying to establish.
Topics covered
The investor’s assessment
What investors look for in an emerging brand.
Fundraising preparation
Materials and information to prepare before funding discussions.
Common mistakes
Missteps brands can make while seeking investment.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.