Spotify
Apple PodcastsUnderstanding the consumer
Marie discusses learning about the needs behind a purchase of SneakPeek.
Road2Retail podcast
Interview with Marie Mount — Senior Director of Marketing for the SneakPeek brand
Marie Mount explains how SneakPeek moved from direct-to-consumer sales into retail. She discusses learning from consumers and retail partners, developing packaging for stores and changing the brand's marketing as it introduced its gender reveal product to stores.
Guest
Marie MountSenior Director of MarketingSneakPeek
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Watch on YouTubeAbout this episode
Marie Mount, Senior Director of Marketing for SneakPeek, discusses the brand's move from DTC into brick-and-mortar retail. Understanding consumers and their needs is a central part of the conversation. She explains how the team has used input from consumers, retailers and agencies as it develops the business.
The discussion includes creating a category within retail and the additional sales opportunity it presents to stores. Marie describes how insights informed new retail packaging and the changes made to marketing as SneakPeek expanded beyond its original channel. The episode also includes her appreciation for the Blue Apron brand.
Topics covered
Creating a retail category
The conversation considers introducing the product to stores and its role in the assortment.
Packaging for stores
Marie explains how insights helped the team develop retail packaging.
Marketing beyond DTC
The episode covers changes in approach as the brand expands into physical retail.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.