Spotify
Apple PodcastsLeading after the founder
John discusses taking over the business from Martin Hoke.
Road2Retail podcast
Interview with John Pearson — CEO at Navage
John Pearson discusses leading Navage after its founder and building a premium-priced product in its category. He covers explaining the product's difference, learning from live sales and managing prices across channels, alongside the need for alignment with investors and the board.
Guest
John PearsonCEONaväge
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Watch on YouTubeAbout this episode
John Pearson, CEO of Navage, discusses taking over a business created by founder Martin Hoke. The conversation focuses on the team's approach to growth and solving consumer problems. John considers how to position a product priced well above many alternatives and explain its differences to both consumers and prospective retailers.
He also discusses learning by selling small amounts and observing the consumer response. Pricing across channels and retailers is another subject, including the importance of keeping it under control. The hosts and John then consider working with investors, advisers and the board, and the need to agree on the direction of the business.
Topics covered
A premium-priced product
The episode covers positioning and explaining Navage's difference to consumers and retailers.
Learning through sales
John considers what a brand can learn from putting products in consumers' hands.
Pricing and alignment
The discussion includes channel pricing and working with investors, advisers and the board.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.