Understanding Expo West
Tracey explains the show's purpose and the people who attend.
Road2Retail podcast
Tracey Priest shares observations from Expo West 2025 and advice for brands considering the show. The recap covers who attends, product trends and educational content, along with the choice between visiting first or exhibiting and the work of following up afterward.

The hosts review the 2025 Expo West natural products show in Anaheim. Tracey Priest draws on his experience attending the event to explain its purpose and the people it brings together. He discusses what a first-time participant can expect and why visiting before committing to exhibit may be useful.
The recap also considers the content available beyond the exhibition floor and shares observations about product trends and unusual items. Tracey discusses how attendees and exhibitors can make use of their participation after the event ends. Follow-up is a particular focus, including keeping communication manageable for the people a brand has met.
Tracey explains the show's purpose and the people who attend.
The discussion considers attending first before investing in a booth.
The recap covers educational content and observations from the show floor.
The hosts discuss contacting people after the event without overwhelming them.
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