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Apple PodcastsGoals and measurement
Lydia discusses defining success and tracking an influencer program.
Road2Retail podcast
Interview with Lydia Lee — CEO & Founder of For The Clout
Lydia Lee explains how emerging brands can plan and assess influencer marketing. The For The Clout founder discusses goals, costs and customer value, along with the brand's responsibility for its own story and the time needed to develop an influencer program.
Guest
Lydia LeeFounder and CEOFor The Clout
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Watch on YouTubeAbout this episode
Lydia Lee, Founder and CEO of For The Clout, discusses using influencers to help build a brand. She starts with goals and measurement, including the cost of finding an effective influencer and the lifetime value of a customer. The conversation considers the planning needed before judging whether a program is working.
Lydia explains how influencers can help shape and communicate a story while its core still comes from the brand. She also discusses the time a program takes to develop and why results should not be expected overnight. Tools such as GRIN are covered as ways to manage activity and measure its business impact.
Topics covered
Costs and customer value
The conversation considers influencer acquisition costs and customer lifetime value.
The brand's story
Lydia explains the role of the brand in shaping what influencers communicate.
Time and tools
The episode covers realistic timelines and tools for managing a program.
Introductions to Industry Experts
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