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Apple PodcastsExpo West 2024 observations
Categories and trends Tracey noticed at the Anaheim event.
Road2Retail podcast
Observations from EXPO West 2024
Tracey Priest shares observations from Expo West 2024 in Anaheim, including category trends and advice for brands attending the show. The discussion considers both walking the event and exhibiting, with an emphasis on planning the time and money involved for an emerging brand.
Road2Retail podcastEpisode 44
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Road2Retail recaps Tracey Priest’s experience at Expo West 2024 in Anaheim. The discussion looks at the categories and trends he observed at that year’s event, alongside the practical decisions a small or emerging brand faces when considering attendance.
Tracey offers recommendations for brands that want to walk the show as visitors and for those planning to exhibit. Because the commitment involves both money and time, the episode emphasizes preparing a detailed plan for the event. The observations reflect the 2024 show and are presented as a retrospective, alongside the planning considerations discussed for future attendance.
Topics covered
Attending as a visitor
Considerations for brands walking the show before deciding to exhibit.
Preparing to exhibit
Planning for the work and expense of a stand at the event.
Making the time count
Setting a detailed plan to make better use of the show investment.
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