Spotify
Apple PodcastsThe original product idea
How Carpe began and developed its antiperspirant products.
Road2Retail podcast
Building a CPG Brand with Carpe Co-Founder, David Spratte
David Spratte, co-founder of Carpe, discusses how the antiperspirant brand began and developed its products. He shares lessons about listening to consumers, building awareness and demand, and raising money to support growth, drawing on his experience of turning the original idea into a CPG business.
Guest
David SpratteCo-FounderCarpe
Watch the interview
Watch on YouTubeAbout this episode
David Spratte joins Road2Retail to discuss the development of Carpe, the antiperspirant brand he co-founded. The interview begins with the original idea and the process of developing the products, then considers how the company listens to consumers through its approach to incoming customer calls.
David also shares what he has learned about building awareness and encouraging consumers to buy the brand. The conversation includes his perspective on raising money to support growth. Together, these topics trace the work of developing the product and finding customers while considering the funding needed to build the business.
Topics covered
Listening to consumers
The company’s approach to incoming consumer calls.
Awareness and demand
Lessons from introducing the brand and encouraging purchases.
Funding growth
David’s perspective on raising money for the business.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.