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Susan’s observations about the consumer healthcare category.
Road2Retail podcast
Healthcare Trends & Rx-to-OTC Switches with Susan Levy
Susan Levy, founder of SBL Consulting, discusses the consumer healthcare market and what emerging brands should consider when going to market. She also introduces her firm’s work helping companies navigate the process of moving a prescription medicine to over-the-counter availability.
Guest
Susan LevyFounderSBL Consulting Group
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Watch on YouTubeAbout this episode
Susan Levy joins Road2Retail to discuss SBL Consulting’s work in consumer healthcare. The interview considers how smaller and emerging healthcare brands should think about entering the market and the trends Susan is observing in that category.
Susan also discusses a particular area of the firm’s expertise: helping companies work through the process of moving a prescription drug to over-the-counter availability. The conversation is a business discussion of the category and the work involved in an Rx-to-OTC switch, alongside broader considerations for emerging healthcare brands preparing to come to market.
Topics covered
Going to market
Considerations for smaller healthcare brands preparing to launch.
Rx-to-OTC switches
The firm’s work supporting the move from prescription to over-the-counter availability.
Go To Market Strategy
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