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Apple PodcastsExplaining product innovation
The discussion connects storytelling with communicating healthcare science clearly.
Road2Retail podcast
Interview with Alex Gelbert — Cofounder and CEO of Let There Be
Alex Gelbert of Let There Be discusses how healthcare brands explain product innovation to consumers. He covers communicating science clearly, using video on Amazon and managing production costs, with observations about the consumer health market at the time of the interview.
Guest
Alex GelbertCo-founder and CEOLet There Be
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Watch on YouTubeAbout this episode
Alex Gelbert, cofounder and CEO of Let There Be, discusses the work involved in explaining innovation in healthcare products. The conversation considers how storytelling and a clear explanation of the science can help consumers understand a product. Alex also looks at the shopping process on Amazon from the consumer's point of view.
Video is a central subject, including its role in consumer education and the costs involved in producing it. The hosts and Alex discuss what shoppers want to learn while considering a purchase. He also shares observations about consumer health trends in 2025, sources his firm finds useful and his support for Williams in Formula One.
Topics covered
The Amazon shopper
Alex considers what consumers look for as they learn about a product on Amazon.
Video and production costs
The episode examines using video for education and managing the cost of making it.
Consumer health trends
Alex shares market observations and sources his firm uses.
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