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Apple PodcastsA changing healthcare market
Susan discusses how consumer healthcare and the ways people obtain health information have evolved.
Road2Retail podcast
Susan Levy — Founder & Principal at SBL Consulting
Susan Levy discusses changes in consumer healthcare, prescription-to-OTC switches and the decisions emerging health brands face. She also introduces SBL Consulting Group’s focused DotConnect Express offering and reflects on how one project led to the growth of her consulting firm.
Guest
Susan LevyFounder and PrincipalSBL Consulting Group
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Watch on YouTubeAbout this episode
Consumer healthcare is changing, including the ways people find information about their health. Susan discusses those changes alongside the environment for prescription-to-OTC switches and the brand-strategy work her firm undertakes. She also shares how the business grew from an initial project that led to further work.
The conversation introduces DotConnect Express, a short, focused engagement intended to help clients address a current business question or problem. Susan considers what emerging brands in consumer healthcare need to think through as they build their businesses. The episode also includes her enthusiasm for Billy Joel and the Goo Goo Dolls.
Topics covered
Prescription-to-OTC switches
The conversation considers the environment for bringing prescription products into OTC channels.
Focused strategy work
DotConnect Express is introduced as a short engagement around a current business question.
Emerging health brands
The episode covers considerations for brands building a business in consumer healthcare.
Episode sponsors
The Emerson Group
A CPG partner with expertise across retail channels.
Big Chalk
Provides the Emerging Brands Launch & Growth Toolkit.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.