Spotify
Apple PodcastsHidden distribution costs
The conversation examines the costs involved in getting a brand into retail distribution.
Road2Retail podcast
Dror Sharon — Co-founder and CEO at Belle’s Gourmet Popcorn
Dror Sharon discusses Belle’s Gourmet Popcorn’s early Walmart entry, hidden distribution costs and the team needed for rapid retail expansion. The conversation also covers ECRM sessions and the brand’s move into functional foods, following Buyer’s Choice recognition in San Diego.
Guest
Dror SharonCo-founder and CEOBelle’s Gourmet Popcorn
Watch the interview
Watch on YouTubeAbout this episode
Belle’s Gourmet Popcorn received the Buyer’s Choice award at the July ECRM Center Store Grocery Session in San Diego. In this conversation, Dror discusses the brand’s retail journey, including its decision to enter Walmart early and the less obvious costs involved in retail distribution.
The discussion also covers the people needed to manage rapid expansion and the benefits of attending ECRM sessions. A further topic is Belle’s expansion into functional foods. Dror also talks about being a Liverpool soccer fan.
Topics covered
Early entry into Walmart
Dror discusses Belle’s decision to work with Walmart early in its retail journey.
The team behind expansion
Rapid retail growth and the people needed to manage it are part of the discussion.
ECRM and functional foods
The episode covers ECRM sessions and Belle’s expansion into functional foods.
Episode sponsors
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.