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The hosts discuss the different purposes of trade shows and conferences and how to decide which to attend.
Road2Retail podcast
Trade Show Best Practices
Trade shows demand time and money, so the hosts start with preparation. They discuss choosing an event, setting a plan, attracting booth visitors and running a booth effectively, as well as making use of the presentations and educational sessions on offer.
Road2Retail podcastEpisode 166
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Different trade shows and industry conferences serve different purposes. The hosts revisit how an emerging brand can decide which events to attend and what it needs to prepare before arriving. The discussion treats a show as a planned business activity that requires an investment of both time and money.
Once at the event, the conversation turns to attracting people to a booth and running it effectively. It also covers the presentations and learning sessions that are part of many conferences, and why those opportunities deserve a place in the plan alongside time on the show floor.
Topics covered
Prepare a show plan
The episode considers what a brand needs to do in advance to make attendance worthwhile.
Run an effective booth
Attracting visitors and managing the booth are both covered.
Use the educational sessions
The conversation includes the value of attending presentations and learning sessions.
Episode sponsors
The Emerson Group
A CPG partner with expertise across retail channels.
Big Chalk
Provides the Emerging Brands Launch & Growth Toolkit.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.