Spotify
Apple PodcastsChoosing a show
Selecting an event with a clear view of what the brand wants to accomplish.
Road2Retail podcast
How to Best Utilize a Trade Show.
The Road2Retail team discuss how an emerging brand can make better use of a trade show. The episode covers choosing an event, deciding how to attend, preparing materials and following up on leads, starting with a clear view of what the brand wants to accomplish.
Road2Retail podcastEpisode 23
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Watch on YouTubeAbout this episode
Trade shows require both money and time, so choosing an event is only the beginning of the decision. In this episode, the Road2Retail team discusses how a brand can approach a show as it looks for ways to build on its early traction.
The conversation covers how to select a show, how to attend, what to bring and the preparation needed beforehand. It also looks at following up on the leads generated during the event. A clear objective and active participation throughout the show are recurring points, connecting the work done before attendance with what happens after the doors close.
Topics covered
Preparing to attend
Deciding how to participate and what materials to bring.
Working the event
Using the available show time actively.
Following up on leads
Continuing the work after the event ends.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.