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Apple PodcastsChoosing an event
The hosts explain differences between trade shows and topic-focused conferences.
Road2Retail podcast
How to Prepare for a Trade Show
The hosts discuss preparing for trade shows and industry conferences, from choosing the right event to planning the booth. They cover attracting visitors, making use of the full meeting schedule and following up personally after an event to continue the conversations started there.
Road2Retail podcastEpisode 85
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Trade shows and conferences serve different purposes, and the hosts begin by distinguishing events focused on selling from those devoted to subjects such as regulation or ingredients. They discuss setting objectives before committing time and money. The conversation considers the preparation needed for brands attending or exhibiting at an event.
For exhibitors, the discussion includes attracting people to a booth through samples, movement and activity. The hosts also consider scheduling meetings and making use of the entire day, rather than limiting participation to time behind a table. They finish with follow-up, including the importance of making it precise and personal to the contact.
Topics covered
Setting objectives
The discussion considers the plan a brand needs before attending.
Running the booth
Samples, activity and attracting visitors are among the practical subjects covered.
Personal follow-up
The episode discusses continuing conversations after the show.
Go To Market Strategy
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