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Apple PodcastsChoosing a trade show
Understanding an event’s purpose and whether it fits the brand’s objectives.
Road2Retail podcast
Trade Show Attendance-Best Practices
The Road2Retail team discusses how small and emerging brands prepare for trade shows. Topics include visiting before buying booth space, choosing the right event, selecting a booth location, staffing and materials, attracting visitors and organizing the follow-up after the show.
Road2Retail podcastEpisode 141
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Road2Retail examines the practical decisions involved in attending a trade show as an emerging, small or challenger brand. The team discusses visiting an event as an attendee before committing to booth space, understanding the purpose of different shows and being selective about the cost and time involved.
For brands that decide to exhibit, the discussion covers booth location, staffing, materials and ways to create activity through samples, games or video. The hosts also discuss staying engaged throughout the event, including quieter periods near the end of the day, and following up on the contacts made at the show.
Topics covered
Visiting before exhibiting
Assessing a show as an attendee before paying for a booth.
Booth location
Considering foot traffic and nearby brands alongside the price of a space.
Staffing and materials
Preparing the people and materials needed to represent the brand.
Attracting visitors
Using samples, activities and video to make a booth interesting.
Following up
Organizing the next steps after meeting people at a trade show.
Episode sponsors
Floret
A deduction management platform.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.