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The range of emerging, domestic and international businesses at the San Diego show.
Road2Retail podcast
Winter FancyFaire* show recap
The Road2Retail team recaps the SFA Winter FancyFaire show in San Diego. They discuss emerging food and beverage brands, sampling and retailer conversations, the show’s organization and the Maker Prep program, as well as their session on working with distributors.
Road2Retail podcastEpisode 136
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Road2Retail reports back from the Specialty Food Association’s Winter FancyFaire show in San Diego. The team hosted an Ask the Expert session on working with distributors and reflects on the range of domestic and international food and beverage brands at the event.
The recap considers how sampling and informal conversations can introduce an emerging brand to retailers. It also looks at the organization of the show by region, product type and emerging-brand areas. The team discusses the SFA’s Maker Prep program, including its education for people creating and selling a CPG brand and the summer-show booth opportunity described in the episode.
Topics covered
Sampling and retailer conversations
Opportunities to introduce products and begin conversations with retail buyers.
Show organization
Sections organized around regions, product categories and emerging brands.
The Maker Prep program
The SFA education program and its connection to the summer show.
Working with distributors
Road2Retail’s Ask the Expert session during the event.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.