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How Andrea’s Grandma Rose inspired PS I Love You.
Road2Retail podcast
Interview with Andrea Cherkerzian — Founder of P.S. I Love You cookies
Andrea Cherkerzian, founder of PS I Love You, shares the family inspiration behind her gluten-free cookie brand. The discussion covers communication with retailers, brokers and suppliers, selecting a contract manufacturer, starting with Hy-Vee and using RangeMe to support the business.
Guest
Andrea CherkerzianCEO and FounderPS I Love You
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Watch on YouTubeAbout this episode
Andrea Cherkerzian joins Road2Retail to discuss the gluten-free chocolate chip cookie brand PS I Love You. She traces its inspiration to her Grandma Rose and talks about the place of that family story in creating the business. The interview also covers Hy-Vee, the brand’s first retailer, and why it was a fit.
Andrea discusses the relationships involved in bringing a food brand to retail, with attention to clear communication with retailers, brokers and suppliers. She also talks about what to look for in a contract manufacturer and how she uses RangeMe. The conversation includes her interest in the Ralph Lauren brand.
Topics covered
Clear communication
Working with retailers, brokers and suppliers as the brand develops.
Contract manufacturing
The considerations Andrea discusses when selecting a manufacturing partner.
Starting with Hy-Vee
The brand’s first retailer and why Andrea considered it a good match.
Using RangeMe
How Andrea uses the platform for the business.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.