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Characteristics to consider when assessing a product for Amazon.
Road2Retail podcast
Part I of an interview with Jason Omenn, VP of eCommerce at Market Performance Group (MPG).
Jason Omenn, VP of eCommerce at Market Performance Group, discusses what emerging brands should consider before selling on Amazon. He looks at product suitability, the cost of doing business and changes to Amazon’s processes, setting up a second interview about managing a brand on the platform.
Guest
Jason OmennVP of eCommerceMarket Performance Group
Watch the interview
Watch on YouTubeAbout this episode
Jason Omenn joins Road2Retail for the first of two discussions about building an Amazon business. He examines the benefits of the channel alongside the reasons a brand needs to assess it carefully, particularly as Amazon’s processes and expectations change over time.
The interview considers the characteristics that may make a product suitable for Amazon and the costs a brand needs to understand before committing. Jason also discusses platform changes that could affect suppliers. This first conversation focuses on the decision to participate; the second turns to the details of setting up and managing the brand’s presence.
Topics covered
The cost of selling
Understanding the financial implications of doing business on the platform.
Changing processes
How Amazon’s operational changes can affect a brand.
Preparing for the channel
Weighing the benefits and watchouts before getting started.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.