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Mike explains the idea of selling through others and how it applies to TikTok Shop.
Road2Retail podcast
Interview with Mike Lyons Vice President at Market Performance Group talks Tik Tok Shop
Mike Lyons of Market Performance Group explains TikTok Shop and the role of affiliates in social commerce. The conversation covers how the marketplace works, how participants are paid and how MPG helps emerging brands develop their approach to selling through it.
Guest
Mike LyonsVice PresidentMarket Performance Group
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Watch on YouTubeAbout this episode
Mike Lyons, Vice President at Market Performance Group, joins the hosts to discuss TikTok Shop. The conversation starts with social commerce and the idea of selling through other people. Mike explains the marketplace and the factors a brand needs to understand before building its business there.
Affiliates are a central part of that explanation: what they do for a brand and how they are paid. Mike also discusses how TikTok Shop is paid and how MPG supports clients as the marketplace changes. The episode examines the work involved in operating in this setting, and includes a brief reference to Mike's support for the Mets.
Topics covered
Working with affiliates
The discussion covers an affiliate's role and how that work is compensated.
Marketplace economics
The episode addresses how TikTok Shop gets paid and what a brand needs to understand.
MPG's support
Mike describes services MPG offers to brands working with the marketplace.
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