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Adam discusses social work for brands that need to meet sales expectations in stores.
Road2Retail podcast
Interview with Adam Brown — Founder and President of Sircle Media
Adam Brown explains how Sircle Media approaches social networks for brands sold in stores. The conversation connects social content with retail sales and considers creative decisions, category knowledge and the choice between a specialist agency and a larger integrated marketing firm.
Guest
Adam BrownFounder and PresidentSircle Media
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Watch on YouTubeAbout this episode
Adam Brown, Founder and President of Sircle Media, discusses how his team works with brands in traditional retail distribution. The conversation focuses on the relationship between social activity and a brand's sales performance, including the sales velocity retailers expect. Adam also distinguishes social interest from social media.
The hosts and Adam consider how creative work serves a brand's business, and the risk of focusing on the artwork without enough attention to its purpose. They discuss the potential value of a boutique agency with a narrow specialty. Category experience is another consideration when choosing an agency, alongside its understanding of the social networks themselves.
Topics covered
Creative work with a purpose
The episode considers how content and creative decisions support a brand's business.
Specialist agencies
The conversation compares a focused boutique agency with a larger integrated firm.
Category knowledge
Adam discusses why an agency's understanding of the product category matters.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.