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The idea behind a simpler backyard hockey rink.
Road2Retail podcast
Interview with Brian Packard and Dan Touhey from Yard Rink
Brian Packard and Dan Touhey of Yard Rink discuss building a backyard hockey business around a product designed to be easy to set up and maintain. They cover consumer research, product communication, expansion, seasonality and the company’s licensing agreement with the NHL.
Guests
Brian PackardCEO & Co-founderYardRink
Dan TouheyHead of Business DevelopmentYardRink
Watch the interview
Watch on YouTubeAbout this episode
Brian Packard, CEO and co-founder of Yard Rink, and Dan Touhey, Head of Business Development, share how they saw an opportunity in backyard hockey. The interview considers the idea of a high-quality rink that consumers could set up and maintain simply, and the research used to test and refine that idea.
The discussion also covers refining product communication and deciding how to expand the business. Brian and Dan explain the challenges of running a highly seasonal company, while Dan discusses the licensing agreement Yard Rink secured with the NHL. Their experience connects early product research with the decisions involved in building a larger market.
Topics covered
Consumer research
Testing and refining the product and its communication.
Seasonal growth
Considering expansion in a business with strong seasonality.
NHL licensing
Dan’s account of the company’s licensing agreement with the league.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.