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Keeping track of work and completing it accurately and on time.
Road2Retail podcast
Your 2024 Small Brand Kick Off Checklist.
The Road2Retail team review a checklist for emerging brands starting 2024. The episode covers organization, reliable follow-through, understanding a retail partner’s expectations and preparing the marketing plan, with attention to the everyday work that supports a brand’s growth in stores.
Road2Retail podcastEpisode 39
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This episode looks at the beginning of 2024 and the preparations small, emerging and challenger brands needed as the new year started. The checklist centers on being organized and completing commitments accurately and on time, rather than letting routine execution slip while pursuing growth.
The discussion also covers follow-up, understanding the retailer’s expectations and making sure the marketing plan is ready to activate. Although framed around the start of 2024, the episode records the practical account-management and planning considerations discussed at that point: knowing what needs to happen, when it is due and what the retail partner expects.
Topics covered
Retailer expectations
Understanding what the retail partner needs from the brand.
Following up
Staying on top of commitments and communication.
Marketing readiness
Having the marketing plan prepared for activation.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.