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The inspiration for the brand and the work behind sourcing its ingredients.
Road2Retail podcast
William Hicks — CEO and Cofounder of Magic Mind-Mental performance shot
William Hicks, CEO and co-founder of Magic Mind, discusses the brand’s origins, ingredient sourcing and customer feedback. He covers launching through direct sales, the relationship between online and physical retail, taking consumer calls himself and the experience of finding an initial investor.
Guest
William HicksCEO and Co-founderMagic Mind
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Watch on YouTubeAbout this episode
William Hicks joins Road2Retail to discuss the creation of Magic Mind. He shares the inspiration for the brand and the work behind ingredient sourcing and its scientific basis. The interview also examines customer feedback, including his own involvement in taking calls directly from consumers.
William discusses the advantages he sees in launching through direct-to-consumer sales and how online sales and brick-and-mortar retail can support one another. The conversation then turns to the search for the brand’s first investor and his experiences during that process. He also shares his interest in the music of the Grateful Dead.
Topics covered
Customer feedback
Feedback loops that include the CEO speaking directly with consumers.
Launching through direct sales
William’s perspective on beginning in the direct-to-consumer market.
Online and physical retail
How the two sales environments can support the same brand.
The first investor
William’s experiences of looking for the brand’s initial investment.
Episode sponsors
Agency Habitat
A creative agency offering brand, social, production and web services.
Retail & Response
A media agency specializing in audio advertising.
Market Performance Group
A commerce agency working across retail channels.
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