Spotify
Apple PodcastsBeyond package design
How Little Big Brands expanded the creative services it offered clients.
Road2Retail podcast
Interview with John Nunziato Founder & CEO of the branding agency Little Big Brands
John Nunziato, founder and CEO of Little Big Brands, discusses the agency’s move beyond package design and his approach to brand building. He covers consistency across platforms, keeping creative work current, client-agency relationships and early choices that helped Hoka stand apart.
Guest
John NunziatoFounder and CEOLittle Big Brands
Watch the interview
Watch on YouTubeAbout this episode
John Nunziato joins Road2Retail to discuss Little Big Brands and its development from a package design firm into an agency offering a broader range of creative services. He reflects on the opportunity to do more for clients and shares his perspective on branding and building a recognizable business.
The conversation covers maintaining a consistent look and feel across platforms while keeping up with changes in those platforms. John also discusses the working relationship between a client and an agency, then considers early choices that helped Hoka distinguish itself from better-funded competitors. The interview includes his ideas about the Miami Dolphins’ branding.
Topics covered
Consistency across platforms
Maintaining a recognizable look and feel in different settings.
Keeping creative work current
The need for brands and agencies to stay familiar with changing platforms.
Client-agency relationships
John’s perspective on developing a healthy working relationship.
Hoka’s early choices
A discussion of how the brand differentiated itself from better-funded competitors.
Episode sponsors
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