Spotify
Apple PodcastsDeveloping Koia
Chris’s account of the lessons he learned while building the brand.
Road2Retail podcast
Interview with Chris Hunter
Chris Hunter, co-founder and CEO of Koia, shares lessons from developing the brand and advice for small and emerging businesses. He discusses judging readiness for retail, mistakes to avoid and his views on raising the investment funds needed to build a brand.
Guest
Chris Hunterco-founder and CEOKoia
Watch the interview
Watch on YouTubeAbout this episode
Chris Hunter discusses his experience developing Koia as its co-founder and CEO. The interview focuses on lessons from that experience that may be useful to other small and emerging brands.
Chris addresses how to know when a brand is ready for retail and mistakes to avoid along the way. He also shares his views on how to approach raising investment funds.
Topics covered
Readiness and mistakes
How to judge retail readiness and mistakes small or emerging brands should avoid.
Raising investment
Chris’s views on approaching a fundraise for a growing brand.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.