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The market opportunity John saw and his experience starting the brand.
Road2Retail podcast
Interview with John Pinto — CEO at BoomBoom Naturals
John Pinto shares how he built BoomBoom, a brand of all-natural nasal inhalers, and the opportunity he saw in the market. He discusses readiness for retail, working with retailers, raising money and what he would change if he could start again.
Guest
John PintoFounder and CEOBoomBoom Naturals
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Watch on YouTubeAbout this episode
John Pinto explains how BoomBoom began and the market opportunity behind its all-natural nasal inhalers. He describes both the successes and the challenges of building the brand, including how to judge whether a business is ready for retail.
The interview covers the difficulties of working with a retailer and decisions about fundraising: when to raise money and what to look for in an investor. John also reflects on what he would do differently if he had the opportunity to start again.
Topics covered
Readiness for retail
How to assess retail readiness and the challenges of working with a retailer.
Raising money
John’s perspective on timing a fundraise and choosing an investor.
Lessons from experience
What John would do differently if he could start again.
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