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Apple PodcastsTiming and shelf price
When to consider an increase and how it may affect the price paid by consumers.
Road2Retail podcast
Taking a price increase with a retailer and distributor
The Road2Retail team discusses how to put a price increase into effect with retailers and distributors. Topics include timing, the impact on shelf prices and consumers, communicating the change, anticipating retailer pushback and organizing the details needed to carry it through.
Road2Retail podcastEpisode 18
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A price increase affects more than the amount a brand charges its customer. The team discusses when to take an increase, how it can change the price consumers see on the shelf and the possible positive and negative effects for the brand and retailer.
The episode then considers execution with retailers and distributors. It covers communicating the increase, the pushback a brand may encounter and the details that need to be organized so the change is carried through.
Topics covered
Retailer and distributor communication
How to communicate the change and anticipate retailer pushback.
Executing the increase
The details to organize when putting a new price into effect.
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