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Understanding the issue within a CPG brand’s account relationships.
Road2Retail podcast
Interview with Greg Esslinger and Tanay Kothari from Floret
Greg Esslinger and Tanay Kothari of Floret discuss retailer and distributor deductions. They explain practices emerging CPG brands can use to reduce deduction problems and identify types to watch for, giving smaller teams a closer look at an issue that affects the money they collect.
Guests
Greg EsslingerFloret
Tanay KothariFloret
Watch the interview
Watch on YouTubeAbout this episode
Greg Esslinger and Tanay Kothari join Road2Retail to discuss deductions in the CPG industry. Drawing on their work at Floret, they explain why deductions from retailers and distributors require attention from small and emerging brands.
The interview covers practices for mitigating deductions and the types brands should watch for. Greg and Tanay share their perspective on handling this part of the retail relationship, with the discussion aimed at helping smaller suppliers better understand the issue and the steps available to address it.
Topics covered
Mitigating deductions
Practices smaller brands can consider to reduce deduction problems.
Types to watch
Deduction categories Greg and Tanay identify for brands to monitor.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.