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Caroline discusses why a brand needs a clear direction and reason to exist.
Road2Retail podcast
Caroline Grace — Ceo & Founder Product & Prosper
Caroline Grace discusses brand purpose, launch priorities and common mistakes made by emerging brands. The conversation introduces Product & Prosper’s 10 P’s methodology and its work in strategy, product feedback and wholesale sales development through Faire for small businesses.
Guest
Caroline GraceFounder and CEOProduct & Prosper
Watch the interview
Watch on YouTubeAbout this episode
A clear vision and purpose are starting points for this conversation about launching an emerging brand. Caroline introduces Product & Prosper’s 10 P’s methodology and discusses what brands need to address as they enter the market.
The episode also considers frequent launch mistakes and the advice Caroline would give someone starting a brand. Her firm’s work includes brand strategy, product feedback and sales development on the wholesale platform Faire. Caroline also talks about career influences Grace Beverley and Donald Miller.
Topics covered
The 10 P’s methodology
The conversation introduces Product & Prosper’s approach to brand development.
Launch priorities and mistakes
The episode considers what to address early and mistakes emerging brands frequently make.
Wholesale development
The discussion includes the firm’s work with brands on the Faire platform.
Episode sponsors
The Emerson Group
A CPG partner with expertise across retail channels.
Floret
A deduction management platform.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.